What can price tags actually tell you about the quality of a drug? The cost of healthcare is a burning topic today. Drug prices are definitely skyrocketing and could even be blamed for raising health insurance premiums in some countries. Pharmaceutical companies claim that they spend so much money on the development of new treatments that they have no choice but to elevate prices. However, this is why generic products are so popular. They feature the same active ingredients as their branded counterparts. So they are just as effective as branded products. And yet they can be acquired for only a fraction of the price because their makers do not have to carry the financial burden that the original creators of new drugs had to face when they first initiated their development processes.