The internet has conquered the world. These days, you can access most products and services without ever leaving your home. However, the explosion of online transactions has multiplied internet fraud. For this reason, online consumers have no idea who they can trust. This is why online reviews have gained such prominence. The number of professional reviews has grown exponentially over the years. Individuals with expertise in the most popular products and services on offer have noticed that the average consumer needs help to navigate the complex waters of online transactions.